NITI has been found by Ljubica Milutinović, an architect living and working in Belgrade, Serbia. Her professional background includes working as an interior designer, an architectural surveyor on construction sites and as an architect in the city administration of Belgrade. Ljubica created NITI Designed kilims & blankets in 2016 out of a passion to create exquisite handcrafted products with the most talented weavers of Serbia and to bring something unique into people’s homes. She also wants to use these products as a vehicle for positive social impact while helping to preserve authentic and traditional craftsmanship.

Design: Ljubica Milutinović